TIVO BOXES NOW AVAILABLE FOR AS LOW AS $49.99 AFTER REBATE
Unveils Nationwide Search For TiVo Ambassador To Enlist Its Most Passionate Advocates to Spread the Word

Winner will receive Cash Prize, Brand New Car and Role of TiVo Ambassador

09-6-2005

ALVISO, Calif. — Sept. 6, 2005 — TiVo, the creator of and a leader in television services for digital video recorders (DVR), announced today a new $150 mail-in rebate that makes the legendary TiVo® Series2™ 40-hour DVR available for just $49.99 after rebate and service activation, the lowest price ever for the digital video recorder.

Additionally, the Company will kick off a nationwide contest to find a TiVo Ambassador to lead its legion of fans to spread the word about the celebrated ability of TiVo to revolutionize the way we watch TV.

"Whether you're new to the service or finally getting one for every TV in your house, at $49.99 after rebate, there's no reason not to bring the TiVo experience into your life," said Tom Rogers, CEO of TiVo. "We're spreading the 'TiVo, TV Your Way' message far and wide with the launch of a nationwide contest to enlist our most passionate supporters — TiVo subscribers — to help get the word out about the new low price and about the benefits of watching TV with a TiVo box."

As TiVo's number one evangelist, the TiVo Ambassador will have the opportunity to participate in various promotional activities over a one year period. The winner will receive $25,000 and a TiVo-branded Mini Cooper, a prize package worth approximately $50,000.

"We all know that telling our friends and family about the wonders of the TiVo experience is really part of the fun of owning a TiVo box," said Rogers. "Every day I run into subscribers who tell me, 'You wouldn't believe how many TiVo boxes I've sold.' Now we're giving them a chance to prove it. I want to find the most passionate, most enthusiastic TiVo evangelist to help further the TiVolution."

To be eligible, candidates must be participants in the TiVo Rewards program and have earned 25,000 points prior to the contest start date of November 27, 2005. In addition, candidates must submit a creative video that shows they have what it takes to be the TiVo Ambassador, write a short essay extolling the personal attributes they possess that make them a good candidate, as well as provide a short testimonial from a friend recommending them for the position. All of these materials and the official entry form must be sent to TiVo, postmarked no later than December 31, 2005.

Over 250,000 TiVo subscribers have enrolled in the company's rewards program that launched just one year ago. The program awards points and merchandise to TiVo owners who refer new subscribers.

To encourage referrals, TiVo is also launching a "Passion Pays Off" sweepstakes. Beginning September 8, 2005 through December 31, 2005, every time a TiVo Rewards member successfully refers someone to the TiVo service, they will automatically be entered in a weekly random drawing for a chance to win $1,000. No purchase necessary to enter or win.

The TiVo DVRs are available at leading retailers nationwide including Best Buy and Circuit City. To find a retail location near you please visit www.tivo.com .

The $150 mail-in rebate is available on all TiVo DVRs (excluding DirecTV DVRs with TiVo) purchased between now and November 27, 2005, with TiVo service activation required before January 15, 2006. For complete rebate terms, go to www.tivorebates.com. The TiVo service requires a one year commitment. Early termination fee and other restrictions apply. For complete terms, go to www.tivo.com/privacy.
For complete Official Rules and eligibility requirements for the TiVo Ambassador Contest and the Passion Pays Off Sweepstakes, please go to www.tivo.com/fan.

About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass™ recordings and WishList® searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features such as, TiVoToGo™ and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way." The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

This release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo's business, services, business development, strategy, customers or other factors that may affect future earnings or financial results. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the "Factors That May Affect Future Operating Results." More information on potential factors that could affect the Company's financial results is included from time to time in the Company's public reports filed with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K for the fiscal year ended January 31, 2004, and the Quarterly Reports on Form 10Q for the period(s) ended April 30, 2004, July 31, 2004, October 31, 2004, filed with the Securities and Exchange Commission. We caution you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

TiVo, Season Pass, WishList, TiVo Basic are registered trademarks of TiVo Inc. in the United States and other jurisdictions. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.