TiVo Signs New Advertising Services Agreement with DIRECTV

04-05-2005

TiVoToGo™ Service Enhancement Allows Subscribers to Enjoy Their Favorite Shows Anytime, Anywhere

January 3, 2005 - ALVISO, CA – TiVo (NASDAQ: TIVO) announced today its new TiVoToGo™ service enhancement is now available and has begun to roll out the software update to standalone TiVo® Series2™ boxes. The TiVoToGo service enhancement allows subscribers to transfer programs from their TiVo box to a laptop to enjoy their favorite shows anywhere, anytime. The TiVoToGo service enhancement is available at no extra charge as part of the TiVo service. TiVoToGo adds to a growing list of exclusive features found only on the TiVo service and not available on generic cable or satellite DVR. These include, Online Scheduling, Season Pass™ recordings, WishList™ searches, and home networked music and photos.

"We're all about delivering lifestyle benefits to our subscribers. Consumers don't want to be tied to their living room to watch their favorite entertainment. Other generic DVRs confine your entertainment experience to the living room, but with TiVoToGo, subscribers can take their favorite shows with them to enjoy on business trips or family vacations," said Matt Wisk, chief marketing officer, TiVo.

How the TiVoToGo™ Service Enhancement Works

TiVo Series2 standalone subscribers, except those with DVD recorders, will automatically receive the new TiVoToGo feature when their DVRs make their routine connection to the TiVo service. TiVo boxes will automatically retrieve the software update necessary to enable the new capability and subscribers will receive a message on their TiVo boxes after they have received the update. TiVo plans to roll out the TiVoToGo feature to DVD recorder subscribers of the TiVo service later this year.

It's easy to transfer programs from a TiVo Series2 box to your laptop. Just connect your TiVo box to your home network, go to www.tivo.com/togo to download and install the free TiVo Desktop software to your laptop computer. The TiVoToGo service enhancement securely encrypts programming during the transfer to the laptop. Once transferred, subscribers enter a password they created during software installation that will allow decryption of the file and playback.

TiVo has carefully designed the TiVoToGo service enhancement to respect the copyrights of copy-protected content while offering flexibility to its subscribers. Programming that is protected with Macrovision copy protection including, PPV, VOD and commercial DVDs, will not be transferable to a laptop.

The TiVoToGo service enhancement will be distributed automatically to TiVo Series2 standalone subscribers through a scheduled rollout process. To sign up for priority distribution, go to www.tivo.com/priority. The TiVo Desktop software for TiVoToGo supports only Windows XP and 2000 operating systems at this time.

This week at the Consumer Electronics Show, TiVo plans to announce a number of new partnerships with technology leaders who are developing new technologies and products that will work with TiVoToGo.

About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO), a pioneer in home entertainment, created a brand new category of products with the development of the first digital video recorder (DVR). Today, the Company continues to revolutionize the way consumers watch and access home entertainment by making TiVo the focal point of the digital living room, a center for sharing and experiencing television, music, photos and other content. TiVo connects consumers to the digital entertainment they want, where and when they want it. The Company is based in Alviso, Calif.

This release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo's business, services, business development, strategy, customers or other factors that may affect future earnings or financial results. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the "Factors That May Affect Future Operating Results." More information on potential factors that could affect the Company’s financial results is included from time to time in the Company’s public reports filed with the Securities and Exchange Commission, including the Company’s Annual Report on Form 10-K for the fiscal year ended January 31, 2004, and the Quarterly Reports on Form 10Q for the period(s) ended April 30, 2004, July 31, 2004, October 31, 2004, filed with the Securities and Exchange Commission. We caution you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

TiVo, Season Pass, WishList, TiVo Basic are registered trademarks of TiVo Inc. in the United States and other jurisdictions. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.